Rich recently sent me some videos put out by Frank Kern as he was getting ready to launch his big Mass Control product. (In case you aren’t aware, Frank Kern is an online marketing guru who’s famous for being behind the Stomper.Net launch that generated $17 million or something like that). thats I must say that I like his style. I thoroughly enjoyed watching the videos and was very motivated to give them a try. But Rich and I talked about it and just couldn’t rationalize forking out the $2K at this time. So we let the date come and go and we’ll just have to rely on our own wits for a while longer (God help us ;-)

Anyway, it was so impressive to see how compelling a case he made through the videos and other material. He used his own techniques to sell the product, which was his techniques. And since you found yourself wanting to buy it, you realized that the techniques must work, which makes you want to buy it even more. So it creates this kind of virtuous spiral of desire and reinforcement. Brilliant!!

Watching his countdown to Feb 1, 2008 and seeing that x number of people were already pre-registered to snap up the limited number of openings, you could practically feel the excitement of people counting down the minutes. The whole time I was witnessing this I’m thinking “Wow. This guy is going to make a million bucks in the space of an hour!” I never did actually find out if he did make a million buck, but I can’t imagine how he didn’t. Now that sound like a lot of fun!

I’m looking forward to checking out Frank’s blog going forward, and I’m hoping that we’ll be able to do an interview with him on MentorNet once we get it ready for prime time.

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